Imagine a lifestyle where all the drinks a health-conscious person needs are derived from one delicious caffeine-free product. From your first kickstart in the morning, those smoothies during the day to cocktails in the evening. Caffeine is so dangerous and is being consumed as part of the modern lifestyle at such high quantities that it should be regulated, the editor in chief of the Journal of Caffeine Research, Dr Jack James, says in a recent article. To exacerbate this problem, there are a growing trend to add caffeine to products such as energy and alcoholic drinks. The reality is that many people have become accustomed to overdo it with caffeine to get through their busy days. But what...
Welcome to Connecting the Dots - CT’s new column connecting our retailer and roaster readers to products, services, and ideas to grow their profits. With estimates of more than $9 billion dollars spent on this category in 2015, it was an easy decision where to start this new feature: Frozen/Iced Beverages. CT surveyed 500 coffee-focused retailers about their current Frozen/Iced Beverages program and the results were enlightening: 80% of the retailers have some form of program in place and 69% have seen their sales and profits rise in this category! Even those with a program were also seeking help and ideas on how to improve their sales by adding new products and improving their marketing methods. We all know...
Many restaurants and Cafés have focused on adding different foods to expand their menu hoping to draw more patrons. Beverages have become the latest medium for operators looking to drive sales and increase profits. Many fast food chains have seized this opportunity, and are experimenting by enlarging their beverage menu and offering fun and creative drinks. “McDonald’s touts its new frozen strawberry lemonade while Steak’n’Shake and Sonic shout about their “happy hour” deals on milkshakes and frozen drinks, available during the mid-afternoon snack period.” For this reason, we will be looking into some of the trends for 2012 and what people are demanding this year, specifically in the cold and frozen beverages market. As the coffee lovers that we...
As any coffee café owner knows, one of the most important keys to success is having diversified product line. No longer is generic ‘Coffee of the Day’ a sufficient way to satisfy a customer’s desire for a great tasting quality coffee. Even when that coffee is hailing from a specific farm that is produced in a manner that is good for the environment and the people who produce it. Aside from diversifying coffee and espresso-based beverages, coffee café owners have been enjoying success from the frozen and blended beverage category. In fact, it is now considered an essential staple for coffee cafes, and why wouldn’t it be, the “frozen beverage” category sales continue to grow, with Mintel reporting category sales are expected to increase 68 percent...
Lower cost of goods equals savings — Serving quality equals customer loyalty. Which represents a better value? Every day, Specialty Retailers sit at a crossroads where the decisions they make can either make or break their businesses. The debate has existed since man started trading, thousands of years ago. Do I serve my customers’ products that cost less, or do offer them higher priced, higher quality products? That question is made even more relevant in this down economy. Historically, most Retailers in this economic climate take the “low cost route”. That is an understandable knee-jerk reaction to a problem that needs deeper analysis to get to the bottom-line. But, we are talking about human behaviour in scary financial times.: Your...