In today’s ultra-competitive coffee market, if you’re not offering something different, you have to compete on price and that is not a sustainable business model. So you have to boldly go where no cafe has gone before and create a unique experience for a targeted audience.
Quality coffee beans are now easily accessible and consumer palettes are becoming more refined so if you really want to tantalise the taste buds (pardon the cliché) then you’ve got to serve something truly unique.
What do we mean by unique? Well, it’s got to excite and create desire in your target audience and for sustainability it’s a good idea if your competitors can’t copy it.
Easier said than done? Not really; we’ve put some ideas together to get those creative juices flowing…
Create A Signature Drink Or Dish
The taste experience is a major component of your brand and what better way to attract the attention of your target audience than to create something that has been uniquely developed to whet their appetite?
Consider a signature beverage or a dish that complements your best-sellers. A delicious food and drink combination will have customers lining up for more. Promote proprietary food items that the café prepares really well.
How Niche Can You Make Your Offering?
Identify a niche that is underserviced in your area. What is the current offering lacking and how can you tap into it? This is how the Paleo café movement started and look how quickly that success has snowballed!
Learn From Your Existing Customers
Innovate with the latest flavour trends and test new ideas on your customers. Get their involvement and feedback and invest in developing your menu. This is the only way to ensure you serve your customers what they really want.
Create A Community And Collaborate
Focus also on the human element and create a community for your customers to belong to for increased loyalty. Partner with local businesses, hold regular entertainment events and sponsor schools or sports teams.
Develop A Coffee Philosophy
In the words of Simon Sinek, “people don’t buy what you do, they buy why you do it.” Your values and unique selling propositions will attract like-minded customers once you define them. Create a philosophy for your café: why do you do what you do, and what do you stand for? This is what your target customers will remember you by.
For a range of cafe products to really help you stand out from the crowd visit our online store at www.cappuccine.com.au